A nuanced, field-tested system for booking meetings, generating leads with Claude, and closing deals over the phone — built from real campaigns, real scripts, and real numbers.
Read it once, run it forever — from your first ICP to a repeatable weekly cold-calling operation.
Why AI changes the math on cold calling and lead-gen.
Using Claude to define exactly who to call.
Finding, enriching, and prioritizing leads with Claude.
The Claude prompt system for openers and scripts.
Pattern interrupt → hook → discovery → pitch → close.
14 real objections and exactly what to say back.
Email, SMS, and LinkedIn cadences with Claude prompts.
What to measure and how to fix a broken funnel.
Copy-paste prompts for every stage of the pipeline.
Every script in the playbook opens with a specific, verifiable observation — not flattery, not a pitch — so the prospect actually keeps talking.
You: "Hey, is this [Name]? This is [Your Name] — I'll be quick, I promise. I was looking up [City] [industry] a minute ago and noticed your site doesn't show up when people search for you on Google. Is that something you've noticed too, or has it not come up?"
Prospect: "Yeah, actually, we've had people say they couldn't find us."
You: "That tracks — I see it a lot. Mind if I ask, when's the last time you actually looked at your website yourself?"
No fixed price tag. Just a $2 floor — pay more if the playbook earns it.
A 47-page PDF, delivered as an instant download right after checkout on Gumroad.
No — the prompts work with any Claude plan, including the free tier. You're just using Claude as your research and writing assistant at each stage.
No. The frameworks work for local service businesses, agencies, B2B sales teams, and solo founders doing their own outreach.
It's covered by a 30-day money-back guarantee through Gumroad — no questions asked.